Measure visitor engagement for deep customer insight and reveal the untapped value of visitors to your site.
WebTrends Score is the industry's only patented solution that measures and reveals which visitors offer the most potential value to your business. It's a revolution in the measurement of visitor engagement that gives you the power to target your messaging, improve your conversions and build long-term loyalty.With WebTrends Score, you can:
WebTrends Score provides measurable insight into visitor intent, allowing marketers to effectively target consumers and improve campaign performance. Based on patented WebTrends technology, WebTrends Score provides a way to score online behaviors and measure the level of engagement or interest visitors have in specific content, subjects or products.
This allows marketers and brand managers to move beyond measuring visitor intent with a single conversion event, such as a purchase. Web site visitor scores can provide rich insight to drive consumer targeting activities, such as email, site personalization and offline direct marketing.
Technology Platform: WebTrends Marketing Warehouse